In 2003 Nespresso introduced the AAA sustainable quality program together with Rainforest Alliance. This partnership brought together the Nespresso expertise and knowledge in highest quality coffee and cultivation with rainforest alliances twenty years’ experience helping farmer on the path to sustainability. Today, more than half of the coffee used by Nespresso comes from this program. Nespresso has committed to source 80% of its coffee from the AAA program including rainforest alliance certification by 2013. We went one step further in 2009 by extending our sustainability commitment throughout the entire value chain. We created the ecolaboration program which brings together our various business partners and enables us to initiate concrete projects based on the founding principles of our approach.